9:28 am

Ge-stell is a San Francisco-based record label run by Cameron Shafii. I was asked to re-design the label’s aesthetic with a new logo and a graphic identity for a series of 12″ EPs. The first EP, ‘Mophoc Rez’ by Tom Knapp has just been released and this will be followed by releases by CoH and Sote. ‘Ge-stell’ (literally ‘framing’) is the German word used by Martin Heidegger to describe what lies behind or beneath modern technology. More